WEBSITE•REDESIGN

Brainny Smart Solutions

Turning a rebrand into a clearer, more trustworthy path to conversion.

PROJECT OVERVIEW

The rebrand needed a website that could make Brainny feel clearer and more credible.

Brainny had gone through a rebranding process with a new logo and color palette, but the website still showed the company’s original visual identity. The redesign needed to close that gap while making the business feel clearer, more credible, and easier for potential clients to understand.

ROLE

Product Designer & No-Code Developer

CONTEXT

Corporate website redesign

FOCUS

Positioning, information architecture & brand

TOOLS

Figma, Brizy (no-code)

THE CHALLENGE

The redesign had to clarify the offer, not just modernize the interface.

The old site still carried Brainny’s original identity and felt broad, generic, and hard to differentiate in a crowded market. Visitors could see that the company offered digital services, but the experience did not build confidence fast enough or make the offer easy to understand.

Brainny's old site

Original logo and palette, broad and undifferentiated.

Too many messages were competing on the homepage at the same time.

Brainny’s value proposition felt broad, which made differentiation less clear.

Trust signals and calls to action existed, but they were not structured strongly enough to guide decision-making

DESIGN APPROACH

I treated it as a communication problem, not a visual refresh

The key question became: how can the website help visitors understand Brainny's value faster, while making the company feel more credible and more specific? That pushed the work toward structure, hierarchy, and clearer pathways rather than decorative complexity.

STRUCTURE FOR CLEARER MESSAGING

The site introduces Brainny’s value up front, then deepens it on service pages.

HIERARCHY FOR FASTER UNDERSTANDING

Visual priorities help visitors grasp what Brainny does and why it’s different.

PATHWAYS FOR CONFIDENT DECISIONS

The flow makes it easy to move from curiosity to contact without guessing.

KEY DECISIONS

01

The homepage introduced the brand first, then directed visitors deeper only when they were ready.

Instead of presenting all four services at once, the homepage focused on Brainny’s core identity through bold messaging and a strong visual first impression.

View Website

The new hero section

The hero introduces Brainny’s identity with bold messaging and a focused visual, creating a strong first impression without overwhelming visitors.

Process-based service page

Visualizing Brainny’s service pages structured around clear, step-by-step methodology, guiding clients from discovery to delivery as a strategic partner.

02

Service pages explained how Brainny works, not just what Brainny offers.

Each service page was organized around methodology rather than feature lists. By showing the path from research to delivery, the site positioned Brainny less like a vendor and more like a strategic partner.

03

Color became part of the navigation system, not just part of the rebrand.

The new brand palette was applied consistently across every page — the purple and pink accents, and a rhythm of dark and light sections — so the site felt like one cohesive system rather than a set of loosely related pages.

Systematic brand color in action

Careers as proof of value

Careers page highlighting the team and open roles to reinforce Brainny’s talent quality and continuous growth.

04

Navigation signaled company maturity as much as site structure.

The Careers page was placed in the main navigation alongside Services because hiring visibility also worked as proof of team quality and business growth. In a B2B context, that information helped reinforce trust, not just utility.

05

Proof of versatility appeared early, before visitors had to search for it.

A compact client carousel near the hero section gave visitors an immediate sense of industry breadth, while the dedicated Clients page expanded that proof with a larger grid. This made Brainny’s experience easier to scan at both a glance and a deeper level.

Clients dedicated page

Clients carousel

Highlights the range of industries Brainny serves, proving its versatility in a single glance.

View Website

RESULTS

The redesign made the brand clearer, the services easier to understand, and the next step easier to take.

The final site applied the rebrand consistently across pages, clarified service differentiation through structure, and used hierarchy to make trust signals more visible. It also reduced conversion friction by making calls to action easier to spot and giving visitors a more confident path from first impression to deeper exploration.

The new website

Clearer brand. Distinct services. Stronger trust.

WHAT CHANGED

Rebrand applied consistently across all pages.
Services differentiated through clearer structure, not more copy.
A CTA hierarchy that made next steps easier to spot.
Trust signals strengthened through navigation and client proof.

KEY INSIGHT

Designing within constraints revealed what actually matters.

Working with a no-code platform and limited resources meant I couldn't rely on custom development or expensive features. This forced clarity: What truly differentiates Brainny? The answer wasn't in complex interactions—it was in how information was structured. Progressive disclosure, strategic navigation placement, dual-format social proof. Constraints drove better decisions than unlimited freedom would have.