Brainny Smart Solutions
Turning Complexity Into Clarity: A Brand Evolution Through UX
PROJECT OVERVIEW
Corporate website redesign for Brainny, a Brazilian tech company.
CONTEXT
Brainny underwent a comprehensive rebranding initiative featuring new logo and color palette. The website needed to reflect this evolved identity while converting visitors into qualified leads.
MY ROLE
Product Designer & No-Code Developer
CHALLENGE
Generic tech agency site. Services felt commoditized. No clear differentiation in crowded market. Website didn't reflect new brand identity.
SOLUTION
Redesigned website to embody rebranding—bold visual identity with new colors integrated throughout, paired with trust-building content architecture. Every page designed to reduce friction, communicate the refreshed brand, and build confidence in Brainny's expertise.
STRATEGIC DESIGN DECISIONS
HOMEPAGE AS GATEWAY STRATEGY
Rather than overwhelming visitors with all four services at once, the homepage introduces the core identity through bold typography. Service details live on dedicated pages. This structure respects visitor intent—awareness seekers see the overview; those ready to explore services dive deeper.
PROCESS-BASED SERVICE PAGE STRUCTURE
Each service page is organized around methodology, not feature lists. Visitors see the steps Brainny takes—from research to delivery—rather than just claims. This shifts perception from "vendor" to "strategic partner."
SYSTEMATIC BRAND COLOR APPLICATION
Light purple accent on all CTAs makes next steps unmissable. Dark backgrounds establish credibility. White text ensures readability. Color becomes a navigation tool, not just decoration.
STRATEGIC NAVIGATION ARCHITECTURE
The Careers page sits in main navigation alongside Services. B2B clients evaluate agencies by team quality. Visible open roles signal growth and expertise. It's social proof through hiring.
STRATEGIC CLIENT PORTFOLIO PLACEMENT
A carousel below the hero section showcases client industries in a compact, scrollable format. The dedicated Clients page expands this with a full grid displaying 20+ industries served: banking, healthcare, education, transportation, etc. One glance proves versatility.
RESULTS
MEASURABLE IMPROVEMENTS
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Cohesive rebrand implementation across all pages
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Clear service differentiation through page structure
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Strategic trust signals through architecture and hierarchy
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Reduced conversion friction via clear CTAs
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Professional aesthetic aligned with tech consultancy positioning
KEY INSIGHT
DESIGNING WITHIN CONSTRAINTS REVEALED WHAT ACTUALLY MATTERS
Working with a no-code platform and limited resources meant I couldn't rely on custom development or expensive features. This forced clarity: What truly differentiates Brainny? The answer wasn't in complex interactions—it was in how information was structured. Progressive disclosure, strategic navigation placement, dual-format social proof. Constraints drove better decisions than unlimited freedom would have.